Israel-Vietnam E-commerce Association (IVECA) With 10,000 member businesses, we are dedicated to promoting Israeli companies in the Vietnamese market

Our slogan is “Bringing Israeli  knowledge  to the Vietnam and Vietnam the world to Israel .”

Vietnam signs free trade agreement with Israel

Vietnam has become the first Southeast Asian country to sign a free trade agreement (FTA) with Israel, which will remove duties on at least 86% of Vietnamese products.

The Vietnam-Israel Free Trade Agreement, signed on Tuesday on the occasion of Deputy Prime Minister Tran Luu Quang officially visiting Israel, entails agreements on trade, service, investment, customs, and legislation, among others, according to the Ministry of Industry and Trade.

The tax will be reduced in steps. The agreement will ultimately remove duties on at least 86% of Vietnamese products and 93% of Israeli products, according to the ministry. The two countries expect to raise bilateral trade turnover from $2.2 billion last year to $3 billion in the coming time.

The FTA would help Vietnamese businesses export goods and gain access to the goods and technology markets of Israel at more competitive costs. Vietnamese businesses would also find it easier to gain access to other markets, like the Middle East, North Africa, or South Europe.

In return, Israeli businesses would be able to gain access to ASEAN and the Indo-Pacific, as well as other major economies that Vietnam also signed FTAs.

The new FTA is the first signed by a West Asia country with Vietnam.

Israel is currently the 3rd largest export market and 5th largest trade partner for Vietnam in West Asia. Their trade turnover of $2.2 billion last year was an 18% increase from 2021.

So far, Vietnam has signed 16 bilateral and multilateral FTAs, helping its trade turnover in 2022 to reach a record-breaking $732.5 billion, a 9.5% increase from 2021. The country is in negotiations for three more FTAs – Vietnam – UAE, Vietnam – EFTA (with Switzerland, Norway, Ireland, and Liechtenstein), and the ASEAN-Canada FTA.

Mr. Tal Rushinek president of The Israel-Vietnam E-commerce Association (IVECA)

Mr. Tal Rushinek is a prominent figure known for his role as the president of the Israel-Vietnam E-commerce Association (IVECA). His journey to Vietnam and his subsequent involvement in the e-commerce sector reflects a blend of entrepreneurship, cultural exchange, and international collaboration.

Background and Move to Vietnam: Originally from Israel, Tal Rushinek has always shown a keen interest in bridging gaps between different cultures and economies. After recognizing Vietnam’s rapidly growing economy and the potential for e-commerce in the region, he made the decision to move to Vietnam. His vision was to foster stronger business ties between Israel and Vietnam, particularly in the digital and technological sectors.

Establishment of IVECA: In response to the burgeoning e-commerce landscape in Vietnam, Rushinek founded the Israel-Vietnam E-commerce Association (IVECA). The organization aims to connect businesses from Israel and Vietnam, facilitating knowledge exchange, partnerships, and investment opportunities in the e-commerce space. IVECA serves as a platform for Israeli tech companies to enter the Vietnamese market and for Vietnamese businesses to explore innovative solutions from Israel.

Impact and Achievements: Under Tal’s leadership, IVECA has successfully organized numerous events, workshops, and seminars, enabling networking opportunities for entrepreneurs from both countries. His efforts have helped to increase awareness about Vietnam’s capabilities in e-commerce and technology, while also introducing Israeli innovations to the Vietnamese market.

Furthermore, Tal has become a key advocate for sustainable business practices and digital transformation in Vietnam. He collaborates with local businesses and government entities to promote e-commerce best practices and drive digital adoption.

Cultural Exchange: Beyond his professional endeavors, Tal has also immersed himself in Vietnamese culture, promoting understanding and strengthening ties between the two nations. He often shares insights into the technological advancements of Israel and encourages dialogue about entrepreneurship and innovation.

Conclusion: Mr. Tal Rushinek’s story is not just about business but also about connecting two diverse cultures through commerce. His leadership at IVECA exemplifies the spirit of collaboration, showcasing how international partnerships can lead to mutual growth and understanding in the ever-evolving world of e-commerce.

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